August 13th, 2009


Hello and welcome! Let me introduce myself. I am Robin James Yu but my friends call me “RJ”. I’m a freelance web designer and developer based in Manila, Philippines and I have a passion for creating modern and beautiful websites that work as good as they look.

It’s been about 2 weeks since I left my day job, a day before my 22nd birthday, and started this freelance thing. To say the least, I’m loving every minute. You can learn more about me and my work at my portfolio page and my about page. If you wish to hire me for a project, you may use the contact form on the right to get a hold of me.

So what is this?

Now enough about me. What is this thing? Well, this website is going to serve as my personal portfolio so potential clients can get in touch and scout me out. At the same time I’ll be writing my personal blog here focusing on Web and print design, Web-based development, and life in general (that is if and when I feel the urge for sharing something about it.) I’ll also be sharing some tips I come across as a freelance professional.

If you like me and want to be updated on new posts, you can follow me via RSS, by email (use the sidebar on the right to susbscribe) and via Twitter.

Thought process

Well I’m no marketing or branding guru but I did do some “identity” exploration on myself. One month before I left my day job, I planned out my freelance self-branding and asked myself what certain adjectives would I liked to be known for. I’d like to be known for a lot of things (don’t we all) but I decided to choose at the most three.

First off, I thought about “professional.” Many people, especially here in the Philippines, when they hear the word “freelance” they often stereotype it to bum looking guys who never shave. Well, I do shave (at least to a decent point) and I’m no bum. So I chose a clean look to the website and to my other marketing paraphanalia utilizing whitespace and simple lines as separators. Whenever I hand out quotes and other documents, I’ll usually use the same branding everywhere, just so its professional and all.

Secondly, I wanted to be considered to have an “edge.” Clean design usually in most cases means minimalism. Minimalistic design is great, I’m a big fan, but I didn’t think that was for me. I wanted there to be an edge to the things I did so I added splashes of color here and there to the website and those abstract “swishy” things in the background. That added some creativity to the design which relieves the website of some boredom.

Lastly, I wanted to be considered “modern.” Web design and development is a very competitive sector. With any market with a lot of sellers, there is going to be a very small percentage of good to average ones, and an overwhelming number of bad ones. Many “web design and development” groups look like their websites are from the 90s and badly need a redesign. I wanted to look more modern and stylish so I used some nice 2.0 icons that make the website look modern along with some modern technologies like AJAX. I wanted to be forward-moving, not backward-thinking.

Now what?

If you like my work and wish to work with me, just use the contact form on the right (you’ll have to click the giant envelope if your in the blog area) and I’ll get back to you as soon as possible. I also offer referral fees for successful referrals or if you’re a friend, you know you could just refer me haha.

All right I think I’ve talked enough. Oh yah go easy on the site, its new so don’t break the bubble wrap haha. Until next time.

  • Ian
    10:38 am on August 14th, 2009

    Props. Fantastic site. All the best!

  • Rj
    10:58 am on August 14th, 2009

    Thanks a lot Ian! :) Yehes naman, you have a gravatar! haha :)

  • Hotness (joke)
    12:11 am on August 16th, 2009

    Kuya RJ! Your website is awwwwesome! BIG FAN! BIG FAN! It’s really nice.

  • Rj
    12:41 am on August 16th, 2009

    Thanks a lot hotness haha ;)

  • Munky
    9:55 pm on August 17th, 2009
  • Rj
    10:50 pm on August 17th, 2009

    Thanks Munky! I really appreciate the feature! :)

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