We’ve all seen them and admired them, or for many, are annoyed by them. Yes, I’m talking about those HTML e-mails which look like a website has been torn and brought right into your inbox. For many of us we will recognize them as the newsletter we get from our favorite online shops or the nice looking alerts we get from our social sites. Unfortunately, sometimes they take the form of unsolicited mail we get offering us a new product we don’t need.
Albeit annoying, no one can deny that the impact of an HTML powered e-mail can bring to mail we do want to have. If your a freelance worker or a small to enterprise business operation and have not considered sending out HTML powered e-mails for official business, I give you two important reasons why they should be considered.
1. Your Brand and Image
For most business and one-man shops, the brand and image your project is invaluable to your operation. Having a consistent image is one tip that you’ll here over and over again about your brand. Consistent branding and image through the use of graphics, colors and fonts helps boost your image of professionalism and says that your not just simply a fly-by-night, anything goes, chop-shop.
Take the Twitter message alerts via HTML e-mails as an example. They use the same colors, fonts, graphics and layout scheme that you’ll find on a typical twitter website. This helps build recognition to their brand as well as looking professional. When I see the e-mail I instantly recognize it as coming from Twitter and design cues help me remember the type of branding and image Twitter stands for.
Whether or not the e-mails you send out are HTML powered or not, they should at the very least serve the purpose of communicating a certain message. That being the fact, HTML powered e-mails have the potential of making your messages more readable through the use of design cues and layout techniques. Take a look of two examples that I’m sure you’re familiar with:
Both notify you of important events in your social networks. The difference is that Facebook’s is simply a plain message while Twitter’s is HTML powered. With the Facebook e-mail, it’s hard to initially discover what’s important and what’s not. There’s a lot of links, a lot of text that’s all jumbled together in a plain environment.
With the Twitter HTML powered e-mail, we instantly recognize what the most important piece of text is within the e-mail through font-sizes and font-weights. We also are able to quickly recognize who sent the message via an image. Through the layout, we are able to determine what information we can safely ignore such as those undersized elements and those at the footer.
I’m sure there are more reasons why HTML powered e-mails are important but these are two of the more important ones that made me decide to use them in my own freelance business. In my next post, I’ll discuss how to design and develop your own HTML powered e-mails and show you some of the ones I use for my freelance business.
What do you think about the importance of HTML powered e-mails for any type of business?